6 Simple Strategies: How to Get People to Read
With all due respect to subject line generators, 101 subject line lead magnets, and copywriters with great open rates… getting someone to open an email is essential, but the content is where the action is.Â
Most content falls short. We’ve found that the right content can double, even triple (sometimes much more since some are painfully low) click-through rates. All else equal, that can translate to 2-3 times the sales through improved content.Â
Content fails because the writers are smart, and they assume their readers are intelligent, modern, interested humans. They use educated language and write in a “professional” style to impress that intelligent human.Â
So their emails end up open but unread, lumped in with all the other humdrum spreading through the ether.Â