What Is a Mass Email? Definition & Benefits
Mass emails are a key part of any email marketing strategy. This article will cover what is a mass email, how to send one, and its key benefits.
Today, mass email remains a valuable form of email communication. That’s because it lets you reach a large number of people right away.
Read on to learn more about mass emails and their main benefits.
- What is a mass email?
- Benefits of of mass email marketing
- Best practices for sending mass email campaigns
What is a mass email?
A mass email, also known as a bulk email or email blast, is a type of email marketing campaign. Mass emails are typically sent to a large group of subscribers at the same time.
Companies can use mass email to communicate with part or all of their contact list. Typically, mass emails have a single email message and a clear call-to-action (CTA). They can lead to greater awareness and higher conversion rates.