What is E-commerce? How Email Marketing Boosts Online Sales
The world of e-commerce is expansive and spans a number of topics.
In this post, we’ll talk about everything you need to know when it comes to running your own online store, including topics like how e-commerce works, the different types, the e-commerce trends you should be paying attention to, the best e-commerce platforms, how to incorporate marketing automation into your e-commerce strategy, and much more.Â
You’ll even find an e-commerce calendar that’ll help you plan out powerful, engaging, and timely email campaigns throughout the year. Let’s dive in.
E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet. It involves online transactions between businesses and consumers (B2C), as well as between businesses (B2B). E-commerce has become a significant aspect of the modern economy, forever changing the way businesses operate and consumers shop.