Best Practices To Improve Email Deliverability
Don’t check your email a second and listen: Even if you have a robust email marketing campaign that’s a foundational part of your business outreach strategy, an average of 10% of your emails never even make it through cyberspace.
Yes, depending on a wide number of factors, emails bounce — meaning the recipient never even has a chance to look at the content you’ve created with your valuable time and effort. They also end up in spam folders and are never seen again. You want to connect with everyone who wants to connect with you. You may have thought you’d already gone through the hard part of collecting good email addresses, but it’s possible your carefully collected audience never sees your communications.
When emails land in the spam folder, the rates at which your emails work toward increasing brand awareness, new leads, sales conversions, and other metrics decrease. Your email marketing campaign is less successful due to low email deliverability.