Inbox Overload: 10 Key Email Reading Behavior and Trends For 2023
In a world where more email is sent than ever (up 53% from 2014), understanding what kinds of messages are sent, and when those messages are sent is both useful and important. Like many of you, my inbox is out of control. When I read about inbox zero, I can’t help but be a little pessimistic about the volume and manner in which the emails are responded to.
In fact, if it weren’t for SaneBox and MailButler (using my referral links there), I’m not sure how I’d handle my email. Sanebox does a fantastic job at learning which of my emails require immediate attention and MailButler offers me the opportunity to delay responses, snooze emails, and enhances Apple Mail with a number of other features.
In common with both platforms is that my inbox is manipulated between folders. I’m not limited to just an Inbox, Junk Folder, and Trash anymore… these systems are routing messages in and out of several other folders. While these are great tools for me, they must wreak havoc on the email metrics of the senders who are trying to reach me. Email behavior is changing, and these tools are just one example of how.