What is Enterprise Sales? [+ How It Differs From SMB and Mid-market Sales]
At first glance, your prospects may look pretty similar. They share a common problem and seek the same solution.
However, in the realm of B2B sales, three distinct categories emerge: enterprise sales, small-medium business (SMB) sales, and mid-market sales.
Ultimately, if you don’t understand the unique challenges and opportunities of each category — and adjust your sales process accordingly — you may lose their trust.
Below, we’ll take a closer look at enterprise sales, how it differs from SMB and mid-market sales, and how to adjust your sales strategy for these customers.
Table of Contents
What is enterprise sales?
How does enterprise sales differ from SMB and mid-market sales?
8 Critical Differences Between SMB Sales, Mid-market Sales, and Enterprise Sales