10 Social Media Experts to Follow in 2023
Social media connects marketers to an unlimited audience.
This audience is flooded with a constant stream of user-generated content competing for their attention every day. This is why, as much as we would love for all of our content to go viral, social media marketing involves incremental increases in engagement that result from growing your brand’s community one person at a time.
With so many people vying for attention, building long-term social media success is a matter of implementing effective strategies. There are proven ways to grow your audience and increase the ROI of your social media campaigns.
Luckily, experts on social media are sharing them.
Of course, it’s important to remember that ultimately you are the authority on your brand’s niche. Experts don’t have all the answers, and can’t account for the specific value your brand brings to social media. However, they can provide important insights to guide your campaign strategies.