Five video optimization tips to help boost your landing page conversions
30-second summary:
- According to various studies, videos help engage your page visitors as well as get them to remember your value proposition better and help them make purchase decisions
- When creating marketing videos to add to your landing page, keep them shorter than 2 minutes and position them prominently on the page
- Make sure to add convincing CTAs within your video to drive action
- While videos can boost on-page engagements, they can slow down your page (which may hurt its rankings), so make sure to lazy-load your videos and keep an eye on your Core Web Vitals
- Optimize your video page to increase its chances to rank in Google and generate traffic and product awareness
Video marketing has been on the rise for over a decade now. Consumers are getting more and more used to watching video content wherever they go, be it on Facebook or on a product page.