What’s next? Expert predictions on the future of social media for 2023
“Life finds a way.”
The quote, delivered by Dr. Ian Malcolm in Steven Speilberg’s 1993 adaptation of Jurassic Park, is in reference to a lab-grown dinosaur’s will to survive. While the context is incredibly specific, the overall sentiment is not. Despite the hurdles, life—whether that be dinosaurs or people—always finds a way.
And what is life if not social?
Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. We’re social creatures, and platform shake-ups or passing social trends can’t change that. As long as there’s an internet, there will be people logging on to look for connection.
So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. You know what you’re doing. Now’s the time to take control and lead with confidence.