Google announces Performance Max for travel goals
Performance Max for travel goals creates ads in multiple formats that will automatically serve across Google channels and inventory, including Maps, Search, YouTube and Hotel Ads (coming later this year).
What’s new. Here’s what you need to know:
- Performance Max for travel goals can help hotels create ads in multiple formats and, in one campaign, reach more travelers across YouTube, Display, Search, Discover, Gmail and Maps.
- Hotel ads will be added to Performance Max for travel goals later this year.
- Advertisers select their hotel properties from a map using a hotel picker tool during campaign setup. A single campaign can support up to 100 hotel properties with different locations, images and messages.Â