Google launched 2 new asset creation and customer acquisition tools
Google’s Search Ads Week kicked off with two new tools to help advertisers deliver faster creatives and better performance.
- Create new assets with Google’s AIÂ
- New customer acquisition goals
A couple of Search Week product updates: Automatically created assets are now available to all advertisers in English as an open beta & the new customer acquisition goal is now fully rolled out for Search campaigns:
— AdsLiaison (@adsliaison) February 27, 2023
Create new assets with Google’s AI. Google’s goal is to help advertisers deliver effective ads to their target audience by having a variety of relevant creative assets available. To achieve this, they now offer a setting called “automatically created assets” which generates new ad components based on an advertiser’s existing assets and landing page. This setting allows responsive search ads to show potential customers the best combination of assets.