Google-Meta duopoly continues to creak in their ‘heightened maturity’ as Amazon, Apple ascend
Momentum among the platforms is shifting from Google and Meta to Amazon and Apple. Want proof? Check out the latest earnings update.
Google’s total ad revenues were down for the second time in the company’s history — and it wasn’t just down to YouTube’s well-documented issues. Its search ad revenue, which is normally immune to downturn-included spending cuts, also declined.
The same goes for Meta. It posted its first annual revenue loss in ad revenue.
Amazon and Apple, on the other hand, continue to aggressively rake in ad dollars — albeit into much smaller pots compared to Google and Meta.
The reason for this stark difference in fortunes? More like reasons — some structural, others economic. Bottom line: The unfair advantages that helped propel Amazon and Apple further into advertising are starting to manifest as real leverage for both businesses.