Google search responds to BankRate, more brands using AI to write content
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Artificial intelligence (AI) has been a scorching hot topic lately, especially since the launch of ChatGPT Nov. 30. Microsoft Bing has plans to add ChatGPT to search. Some have questioned whether it’s a Google killer.
Now we’re seeing more examples of brands using AI-generated content. Bankrate is the latest example. It is having some of its content written by machines but reviewed by human editors.
It’s a bold strategy (let’s see if it pays off for them). And the SEO community wanted to know Google’s policies around these efforts.
Bankrate example. The example was highlighted by Tony Hill, who posted on Twitter that “BankRate.com, one of the largest finance sites on the web has now started using AI to write some of its content. A big moment in web publishing and SEO.”
“How Bankrate.com is ranking with AI-generated text” – Johannes Beus, SISTRIX