Google: Word Count For SEO & Google Rankings Is Not A Thing
The Google Search Liaison, Danny Sullivan, posted another PSA last week on Twitter, saying word count is not a thing again. He said, “Reminder. The best word count needed to succeed in Google Search is … not a thing! It doesn’t exist. Write as long or short as needed for people who read your content. That’s aligned with what our ranking systems aim to reward.”
This is not new, he quoted himself from the helpful content documentation with this screenshot.
Reminder. The best word count needed to succeed in Google Search is … not a thing! It doesn’t exist. Write as long or short as needed for people who read your content. That’s aligned with what our ranking systems aim to reward: https://t.co/NaRQqb1SQx #PeopleNotRobots pic.twitter.com/wdjhHn9RR3
— Google SearchLiaison (@searchliaison) June 22, 2023 — John Mueller (official) · #StaplerLife (@JohnMu) June 23, 2023