GrowTal: Hire Pre-Vetted Freelance Marketing Experts To Expand Your Agency’s Service Offerings
Having been in the agency business for over a decade, I’ve seen a few agencies flourish while many more went out of business. I don’t have a lot of wisdom when it comes to this industry – simply that I’m blessed to have a career and a reputation where I can do what I enjoy and what I have talent in doing.
When I launched my first agency, there was one piece of advice that was provided to me over and over… focus and build my reputation in one area of expertise. Years later, I can assure you that this was the worst advice ever for a marketing agency. And I’d argue that it continues to be the wrong advice for most marketing agencies.
If I would have listened to that advice, I would have most likely been a pure search engine optimization (SEO) consultancy. But by not evolving to understand analytics, content, social media, conversion optimization, integration, automation, and advertising strategies… I wouldn’t have understood how to coordinate organic search efforts with every other marketing tactic. While it may have made my life easier, it wouldn’t serve my clients by maximizing the return on their marketing investment.