How to Guest Post for SEO in 2023
What Is Guest Posting?
Guest posting (or guest blogging) is a marketing tactic that involves writing articles for other websites in order to promote your brand.
Here is a guest post example that Semrush’s Marcus Tober contributed to Adweek:
Sharing your expertise with relevant audiences can help you:
- Build your personal profile
- Raise brand awareness
- Drive traffic to your site
Many marketers use guest posts to build links for SEO. (Links are like “votes of confidence” and can benefit Google rankings.)Â
But guest blogging SEO is a contentious topic.
Are Guest Posts Bad for SEO?
Guest posts are not inherently bad for SEO. (They can even be beneficial—more on that later.)