Guide to Collecting 📭 Data on Customers to Use in EMAIL MARKETING ✔️
Personalized offers in emails have already replaced generic promo emails. Probably, because they increase conversion by 10-14%. Or because we all treat our subscribers with respect and want to provide them with only relevant content.
To build one, you need to know users’ preferences, interests, and lots of other useful information about them.
In this article, we will tell you how to collect data for using in email marketing, and how to use it for building newsletters that your consumers find relevant.
Use Stripo templates to maintain close relationships with consumers
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Why collect customer data?
Let’s take a look at the main reasons why collecting email subscribers’ data is crucial here.
Reason 1 — to make your emails more personal