Hashtag Research, Analysis, Monitoring, and Management Tools for #Hashtags
A hashtag is a word or phrase preceded by the pound or hash symbol (#), used on social media platforms to group content or make it more discoverable by others who are interested in a specific topic. Hashtag was the word of the year at one time, there was a baby named Hashtag, and the word was outlawed in France (mot-dièse).
The reason why hashtags are so popular is because they allow your post to be seen by a wider audience who might not already be connected with you. It’s important to understand they were created as a service, as a way to shorten the process when it comes to finding more posts about topics you’re interested in.
Kelsey Jones, Salesforce Canada
Here’s a perfect example. I recently had my kitchen remodeled (it was 40+ years old) and the result has been amazing, but my kitchen window was a bit bare. I got on various visual platforms and searched for #kitchenremodel and #kitchenwindow to come up with some unique ideas. After viewing countless ideas, I happened across a great idea where the user used a closet rod to hang plants from. I purchased the supplies, stained the rod, shopped for hanging pots, and installed it. Almost everything I purchased was from a #hashtag search!
— Chris Messina 🐀 (@chrismessina) August 23, 2007