Holiday Newsletter Ideas & Examples From Top Brands
The holiday season is the right time for eCommerce stores to double their sales as customers will be eager to purchase products on exclusive deals.
And holiday newsletters will play a vital role as online businesses will send them to announce gifts and last-minute deals and attract organic traffic to their store.
To help you get started quickly, we’ve listed some of the best holiday newsletter ideas that’ll surprise and pull customers to your store, along with some holiday newsletter best practices.
In this article, you’ll learn about:
- Holiday newsletters and why you need them
- What makes great a holiday newsletter
- When to send holiday newsletters
- Some nice holiday newsletter ideas (with examples)
- What Is a Holiday Newsletter and Why Should You Send One?
- How To Create an Engaging Holiday Newsletter
- 1. Make sure you nail the subject line
- Email subject lines best practices
- Dos
- Don’ts
- Email subject lines best practices
- 2. Write a concise email copy with a captivating headline
- 3. Make it all about the gifts and offers
- 4. Include visual elements to engage readers
- Images
- Gifs
- Videos
- 5. Help your customers with gift guides and product suggestions
- 6. Make a really compelling CTA button
- 1. Make sure you nail the subject line
- When Should You Send the Holiday Newsletter?
- Popular Holiday Newsletter Ideas (with examples)
- 1. Let customers contribute to a greater cause
- 2. Ask your customers what they want
- 3. Run giveaway contests
- 4. Give choice to your customers with multiple offers
- 5. Tell your customers what’s back in stock
- 6. Sell it like a salesperson
- Wrap Up
- Frequently Asked Questions
- 1. How many holiday newsletters should I send?
- 2. How to send a holiday newsletter?
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