Hootsuite CEO And Stuckey’s Owner Provide Insights On How Social Media Marketing Can Help Small Businesses Compete Successfully
Hootsuite CEO And Stuckey’s Owner Provide Insights On How Social Media Marketing Can Help Small Businesses Compete Successfully
by | December 1, 2022
The backbone of America is small business owners.
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Small businesses have the advantage of using social media to increase their chances of gaining local clients and revenues. You don’t need a big marketing budget or a large agency. It is important to understand how social media works and what tools you can use to your advantage. To gain more insights, I reached out to Tom Keiser, the CEO of Hootsuite and the current owner and CEO of Stuckey’s, Stephanie Stuckey. The continued growth of small businesses across the USA is reflected in her current revival of the long-standing small business brand.
- Demonstrate who you are and what makes your business stand out from other big box stores. Give a peek into your business and tell your story to establish your place in the local community with your customers.
- Look to other like-minded business owners in your region to collaborate on a ‘buy local’ campaign. Promote each other on social media, and engage with each other’s content to extend your network and attract new audiences.
- Your customers should have the opportunity to interact with you via social media. Ask for pictures of your products to be eligible for a prize or to promote hashtags.
- You can create a unique event for your customers via virtual or real-life communication. Send your customers with special offers or promotions via DM.
- Don’t be afraid to try something new. If you’ve been wondering if you should be on TikTok, try it. However, you should tailor your approach for each social media network. Customers will engage more with content that is appropriate to their platform (e.g., a short compelling video for TikTok or IG Reels vs. detailed product information in a Twitter topic).