How brands and agencies are prepping this year’s hybrid Super Bowl war rooms
Super Bowl Sunday is just mere days away and brands and agencies alike have once again locked and loaded their war room strategies, ready to react to the Big Game’s cultural moments in real time.
But even as the return to physical, in-person gatherings have picked up post-pandemic, a number of agencies and their clients will return to the Big Game with virtual or hybrid war rooms this year. It’s a trend that will continue from 2020. According to marketers, the virtual element is in large part to make room for remote workers — something that became more mainstream during the pandemic.
“The pandemic has really changed the way those war rooms are set up. They used to be actual, in-person war rooms. Now, for us, it’s just a Teams channel,” said Shelby Jacobs, senior social strategist at Dentsu Creative. “Hoping one day we’ll do those [in-person] again, but depends on the landscape of return to office.”