How customer experiences are redefining local marketing online and offline by Rio SEO
Top brands set themselves apart by crafting seamless and positive customer experiences as soon as a customer finds one of your locations – online or in-person.
Those exceptional local experiences, which we define as the intersection between local marketing and customer experiences, are imperative to build positive brand perceptions, delight customers, and encourage brand advocates. These experiences are a comprehensive journey that begins when a consumer searches for your brand and extends post-sale when they advocate for your brand.
If your marketing and customer experience teams operate independently, you’re not maximizing your business’ potential. Seamless integration, communication and collaboration between marketing and customer experience teams propel meaningful local experiences. Here’s an example of what this might look like in practice.