How Doctors Are Utilizing Social Media To Expand Their Online Reputation
Social media is a driving force in brand perception. Neglecting to build a presence on these platforms means missing an opportunity to reach a new audience.
75 percent of consumers acknowledge being influenced by online ratings and reviews when selecting a healthcare provider. The number of respondents who research physicians on social media specifically when making this decision shot up from 7 percent in 2017 to 51 percent in 2019 — an increase of 621 percent.
Binary Foundation
Social media can be a great tool for medical doctors to attract new patients, share helpful information, engage with their community, and build the credibility of their practice.
Due to their high position of authority in society, however, doctors should be aware of their unique responsibilities when posting on social media.