How I Increased My Sales 500% with Google’s Map Pack
By Dackota Johnson
According to Search Engine Land, Nearly 80 percent of local searches on a mobile device lead to a direct purchase within 24 hours. Of those purchases, 73 percent were done in a physical store, 16 percent by phone, and 11 percent online.
While many searchers are already committed to finding a business after doing some initial research, many are looking for a specific product or service with no particular business in mind.
Translation: your customers are out there, and they are ready to buy!
Great! So how do you get these buyers to come to you and your business? Well, the answer is pretty obvious yet critical to your success: get your business in those search results!
“But I’m just trying to run a small business, I don’t know the first thing about getting in the search results!” you might say.