How NFTs could evolve for brands — now that marketers know what they actually are
For the most part, non-fungible tokens (NFTs) have been a bust for the marketing and media worlds, mostly the terrain of crypto buffs who invested a lot of coin in seemingly similar-looking pieces of virtual art.
That era, or what Tyler Moebius calls NFT 1.0 is rapidly coming to an end, as the 2.0 era empowers marketers and their agencies to use the Web3 technology as next-generation loyalty and data gathering tools. Plenty of examples have already popped up in recent months.
Moebius is the founder and CEO of a company called SmartMedia Technologies, a five-year-old firm with about 100 employees that plays in exactly the Web3 space, fusing ad tech with blockchain-based tech. He’s been around since the early days of the Internet, having been part of the launch team at aQuantive (remember that name?), one of the first agencies to pursue putting advertising on the web. Along the way, he also founded tech-based Adconion (which became Amobee).