How Programmatic Advertising Can Turn Your Podcast Into A Passive Income Machine
You’ve done it! You’ve launched your podcast, you have a few episodes under your belt and people are really starting to catch on to it. You have an audience that marketers want to reach and have put a ton of work into your show, so how do you get your show to start working for you?
Take the easy road:
There is no faster or easier way to begin monetizing your podcast than to set up programmatic advertising. What does that even mean? Programmatic advertising is a type of digital advertising that uses automated systems to buy and sell ad inventory in real-time. This technology allows advertisers to bid on ad space that is specific to their target audience, enabling them to reach their ideal customers with precision. The best part is that it’s automated so once you’ve set it up you can put your focus back to creating awesome content while the rest is done for you.