How To Align Your Sales And Marketing Teams In 2023
According to research from LinkedIn, 87% of sales and marketing leaders believe that alignment between their teams is essential to business growth — but an even higher majority say it’s nearly impossible to accomplish.
It seems that sales and marketing alignment is the thing that everybody wants and nobody actually gets.
So, what’s the answer? How can you get sales teams and marketing teams to work together seamlessly? Is it shared meeting time? Overlapping goals and objectives? Blended management structure? Lavish monthly retreats at far-flung resorts with lots of yoga?
It is even possible?
The first step to bridging a divide is acknowledging that the divide exists. There are some fundamental challenges here that we can’t ignore: Sales and marketing are each responsible for different things (even though these things are intertwined). They spend their days differently, often report to different bosses, and are compensated differently.