How to Assess Your Content Maturity (Plus Maturity Map Template)
It’s hard to believe that it’s been 14 years since Seth Godin said, “Content marketing is all the marketing left.” While some B2B companies are well on their way to building mature content marketing practices, the pandemic found others on their backfoot when they could no longer rely on in-person events for sales.
The Content Marketing Institute and Marketing Profs found that 43% of marketers familiar with company spending say their 2021 content marketing budgets were higher. And two-thirds of this group (66%) expect increases in the 2022 budget. Among the investment areas in 2022, video, events (hybrid, digital, in-person), and owned-media assets topped the areas of spending.
If you’re considering where you’re even going to start, it’s time to assess where you are using a Content Marketing Maturity Map.