How to Build a Powerful Follow-up Sales Email
Some emails lead to a sale. Others are ignored by users and receive no response. And the key difference between the two is how the salesperson perceives each contact with a potential customer.
Below, we will explain why a single email is not an effective solution to close a deal. You will find out how many there should be. We will also tell you how to write sales follow-up emails that will not only be read but will also receive a response.
Why are sales follow-up emails necessary for business?
Let’s imagine that a company has developed an excellent sales script or commercial proposal. I found a potential client and made the first contact. Everything seems to be correct, only the deal could not be closed.
According to Pareto’s law, 80% of conversations will not result in a sale. The purchase will be made in only 20% of the cases, which will provide most of the company’s income. Is it so?