ShortStack: How To Create a #Hashtag Contest on Social Media
If you’re searching for a strategy that can expand your brand’s reach, spark active engagement, and enrich your user-generated content (UGC), a hashtag contest might be the tool you’ve been seeking.
UGC is an often-underestimated goldmine in the world of digital marketing. It refers to any form of content — text, videos, images, reviews, etc., created by people rather than brands. UGC brings numerous benefits to the marketing table, providing an authentic, relatable, and diverse perspective of your brand from the users themselves.
One key advantage of UGC is that it encourages active engagement. Instead of passively absorbing advertisements, users become participants in the brand’s narrative. This not only creates a more interactive experience but it can also foster a stronger connection between your brand and your customers.
Nosta