How to improve deliverability with email authentication
To reach your customers’ inboxes with email marketing campaigns, your domain should be a trusted source. Otherwise, your messages will end up hitting the spam folder and remain unnoticed. And email authentication helps avoid this.
So what is email domain authentication, why it matters, and what email authentication protocols are there? Let’s discuss this.
What is email authentication?
Email authentication is a practice that implies validating a sender’s email address to confirm that it is authorized to send emails from a particular domain. It also helps confirm that the domain belongs to a certain Mail Transfer Agent (MTA) authorized to transfer an email.
(Source: Selzy)
So, putting it simply, email authentication helps confirm that the sender is who they say they are. This validation helps identify spammers and disable them from sending out emails.Â