How To Build a Lead Qualification Checklist for B2B Sales (+infographic)
You need to be sure you’re talking to the right people. Here’s how.
Everybody says that time is money, but for salespeople, it’s really true. The more time you spend with bad-fit, unqualified prospects, the fewer deals you close, and the smaller your paycheck.
And it’s not just your own bottom line that’s hurt. Your business employs a set number of sales reps to bring in a set amount of revenue. If you’re wasting your time with bad-fit prospects, your company is less likely to meet its revenue goals.