How to track Performance Max campaigns with Google Apps Script
If you manage ecommerce PPC accounts in Google Ads, you likely have used Performance Max campaigns since mid-2022. You also know that the insights and reporting are limited.
We can’t control how much of our budget goes to top-of-funnel strategies like video, display and discovery campaigns.
We can’t see how that spend is broken out through Google’s automation.
Learn how to overcome this hurdle using Google Apps Script to pull data on campaign spend breakout and glean insights to improve performance and impress your clients and team.
Why use Apps Script in Google Ads, Performance Max?
Apps Script is a Google tool enabling you to automate actions in Google Ads using JavaScript code in your account. (Don’t worry, no coding experience is needed for this guide!) This saves time and simplifies management.