How to Use Google Analytics 4 for Marketing
Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics?
In this article, you’ll discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future.
This article was co-created by Dana DiTomaso and Michael Stelzner. For more about Dana, scroll to Other Notes From This Episode at the end of this article.
Google is notorious for closing down products suddenly—from ambitious moonshot projects to beloved apps. But at least this time, they’ve given us plenty of notice.
Universal Analytics will stop receiving web traffic data on July 1, 2023. This means on that day, even if you still have Universal Analytics set up on your website, it won’t work anymore. Your Universal page will still exist but there won’t be any data to see. And by the end of 2023, you’ll no longer be able to access Universal at all.