Four Ways to Use Heatmaps to Optimize Your Landing Page
Landing page optimization is one of the most challenging tasks, simply because there are no rights or wrongs. What works for some websites may not work so well for you.
There are too many variables: colors, images, different kinds of calls-to-action (CTAs), etc. You can never be sure what distracts your visitors and what draws their attention.
There are all kinds of software helping you better understand how people engage with your page and how you can improve it to convert those visitors into buyers and subscribers.
Heatmaps can be helpful landing page optimization tools helping you eliminate distracting elements and position your CTAs more effectively.
Here’s how to use heat-mapping tools to analyze how visitors are navigating your landing pages: