How to Use LinkedIn Sales Navigator to Improve Customer Acquisition : Social Media Examiner
Wondering how to identify and reach the right prospects and decision-makers on LinkedIn? Want to bridge marketing and sales activities to nurture and convert more leads on LinkedIn?
In this article, you’ll discover a framework for using LinkedIn Sales Navigator to improve customer acquisition.
Why Marketers Should Master LinkedIn Sales Navigator
For B2B social media marketers, LinkedIn customer acquisition is crucial for connecting with new customers and building an engaged community. It’s also a valuable space for social selling and adding qualified prospects to your marketing funnel. Yet as useful as the free version of LinkedIn can be, it isn’t the most efficient option for acquiring customers.
Instead, LinkedIn’s premium product, Sales Navigator, is a much more effective platform for finding potential clients. If you’re new to Sales Navigator, think of it as a superpowered version of LinkedIn. It has tools for buyer personas, customer research, social listening, and even outreach—essentially, everything you need for prospecting.