How To Write An Ebook That Gets Read From Cover To Cover: A Complete Guide
Anyone can write an ebook. But not everyone can write an ebook that gets read. That’s a big problem since ebooks have the highest conversion rate in written content, according to GetResponse’s Best Lead Magnets Study.
In this article, I’ll tell you how to write an ebook that’s read from cover to cover and entices action from your target buyers.
Nine steps. Let’s get into it!
Any high-converting content—whether a newsletter or an ebook—starts with topic selection. And topic selection begins with understanding your audience’s pain points. Why? Because you don’t want to waste all your time writing an ebook that doesn’t move the needle for your target reader.
You might already have a robust buyer research process. If so, review it and check what your target readers care about and would find beneficial. If you don’t have any data on your customers, there are many ways to conduct audience research: