How to write email subject lines that get your emails opened (10 strategies included)
Email subject lines have one and one job only – to get your email opened.
So, why do so many subject lines fail at that one job? There are many reasons (some beyond our control, like the sheer number of emails in the inbox we’re competing with.) So, what do good email subject lines look like?
Let’s look at the ways to improve your chances of getting that email opened – because, luckily, there are some.
Table Of Contents
- Why is the email subject line so important?
- 10 strategies to improve your email subject lines
- 1. Sound like a human
- 2. Stop overusing personalization
- 3. Stop tricking people with clickbaity subject lines
- 4. Get specific
- 5. Ask questions
- 6. Open the loop
All the email subject lines in an email inbox (in this case, my own inbox, to be precise)