How to Write Persuasive Facebook Ads That Convert
Do you wish your Facebook ads had a higher conversion rate? Looking for proven copywriting techniques that works?
In this article, you’ll discover how to write Facebook ads that move people to action—whether you want to generate leads, secure sales, or get prospects to take other key steps.
Technically, you could squeeze an entire blog post into the primary text section of your Facebook ad. Although Ads Manager gives you a ton of space to work with, it’s often better to keep your ad copy as concise as possible.
For most ad types, Meta recommends keeping primary text copy to 125 characters. The platform recommends keeping both the headline and the description to fewer than 30 characters.
Keep in mind that longer Facebook advertising copy gets buried behind a See More link. In fact, Facebook truncates primary text copy after about 115 characters. When you build campaigns in Ads Manager, use the ad preview to see how the copy will display for each placement. If it appears truncated, consider reworking it to display in full.