How Video Can Enhance Your Landing Pages
Landing pages can have an undeniably powerful role in your marketing process. With the top landing pages seeing conversion rates of 11.45% or higher, it’s clear that a well-designed landing page can quickly become one of the best ways to get sales and leads.
Of course, optimizing your landing page to achieve these kinds of numbers isn’t an exact science. There are plenty of great examples of landing pages that you can draw inspiration from. Attractive imagery, compelling testimonials, and simple forms can all play a vital role in helping you get more conversions from your landing pages. But one of the most powerful tools of all is video.
30% of the top landing pages incorporate video, and embedding relevant video content on a landing page has been found to increase conversions by as much as 86%. By understanding the role video can and should play on your website’s landing pages, you can build better landing pages that truly convert your target audience.