How Can You Use Data to Improve Your Social Media ROI – in 6 Simple Ways
90% of companies fail their Facebook advertising efforts, according to digital marketer, Ben Heath. Weebly, back in 2017, conducted a survey and found out that 62% of small businesses miss their expected social media marketing targets. So, how can you improve your social media marketing?
In the digital marketing world, data is everywhere — your audience’s interests, the engagement rate of your posts, your email list’s click-through rate, you name it. Even data from your competitors could be helpful to you. One efficient way to use it is to improve your brand’s social media marketing. According to Smart Insights in 2021, more than half of the world’s population uses social media now. Without a doubt, you’d want to be investing in social media marketing.