The Art & Science of Improving the Customer Journey in 2023
Improving the customer journey requires constant attention as companies adjust their strategies to rapidly shifting consumer trends, buying habits, and economic conditions. Many retailers need to adjust their strategies more quickly…
Up to 60 percent of potential sales are lost when customers express intent to purchase but ultimately fail to act. According to a study of more than 2.5 million recorded sales conversations.
Harvard Business Review
Especially in today’s digital-centric shopping environment, companies must master the art and science of improving the customer journey or risk losing sales, alienating customers, and diminishing brand salience.Â
For businesses looking to adapt to the latest trends, here are five best practices to advance a brand’s customer journey orchestration in 2023.Â