In the platforms’ arms race for creators, YouTube Shorts splashes the cash
YouTube really wants creators to know it has their backs.
The new way creators can make money from Shorts makes that statement loud and clear.
From Feb. 1, YouTube is introducing a revenue scheme to its Shorts format, meaning eligible creators earn a 45% share of the revenue from the ads viewed around their Shorts videos, while YouTube retains the remaining 55%.
And while one could argue that this percentage split still isn’t as good as the revenue share deals on Meta (55% creators/45% Meta for in-stream ads) and TikTok (50/50 split), YouTube is making it far easier for more creators to make money by lowering the eligibility threshold to earn from its Partner Program.
YouTube’s easier entry to earning
Going forward, creators with over 1,000 subscribers and 10 million Shorts views over the preceding 90 days can earn from Shorts ad revenue, according to YouTube.