Inclusive language and SEO: Does inclusive language help you rank?
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If you own a blog or a business, SEO is probably important to you. Then you also know that Google cares a lot about user experience. But there’s one aspect of user experience that’s often overlooked: inclusive language.
Creating inclusive content is good for your users and your SEO. On the other hand, if you use language that isn’t inclusive, you can exclude people and reinforce systemic biases. Yikes, right? In short, your users definitely value inclusive language, but the big question is: Does Google care?