How to increase your email open rates – 11 actionable tips
Struggling with low open rates and ineffective email campaigns? We’ve got you covered.
This article will teach you 11 effective ways to boost your email open rates and drive real results.
From crafting the perfect subject line and sending your email campaigns at the optimal time to writing effective preheaders, we’ll cover all the tactics that’ll guarantee your emails will get opened more.
Get ready to take your email campaigns to the next level.
What is an email open rate?
Email open rate is an email performance metric that indicates the percentage of email recipients that opened the message. To calculate open rates, you need to take the number of email opens, divide it by the number of delivered emails, and multiply that ratio by 100.