Your Email Engagement: 10 Ways to Get More People Reading & Clicking
Email marketing remains one of the most effective tools for marketers, and you put a lot of energy into your email marketing strategy. So the last thing you want is to see your efforts result in low email engagement.
If you want to increase email engagement and get those coveted clicks on your CTA buttons, read on for 10 tips that will give your messages a boost.
Table of Contents
- What is email engagement?
- 10 Ways to Improve Email Engagement
Email engagement is the measurement of interactions your emails receive. These interactions are measured using certain email engagement metrics including open rate, click-through rate, subscribes and unsubscribes, and conversion rate.
Tracking your email engagement can help you understand whether or not your email marketing efforts are effective.