5 Secrets to Making Influencer Marketing Work for Your E-Commerce Campaigns
An old rule for salespeople is to stay in front of their target audiences. Today, that means being visible on and available through popular social media channels. After all, Pew Research suggests that around seven out of every ten consumers use social media. This trend keeps growing year after year and shows no signs of reversing course.Â
Yet being on platforms like Facebook and TikTok doesn’t just mean posting images or buying ads. It means engaging more thoroughly, including through intermediaries or social media influencers.
37% of respondents said they trusted product-related insights from social media influencers. By comparison, just 8% trusted the brands carrying the products.
Bazaarvoice
If you sell via e-commerce, you can see how these influencer numbers could work in your favor. E-commerce sales live online. Consequently, marketing through a virtual strategy like social media influence is a natural fit. The key is to take steps to make influencing work for you.