Insourcing vs. Outsourcing Content: Which is Better for Your Business?
In many cases, content is the primary driver of many important things at a business — organic traffic, leads, and, of course, revenue.
Establishing a content marketing program where you’re publishing helpful, educational content to your website multiple times each week is essential, however, getting to the point is no easy task.
If you’ve been in the game for a while, you know there are two common ways to get there:
- You pay a third party to write content for your company. (That is, you outsource it)
- You create a culture of content within your organization and have members of your team write content. (Insourcing or creating your content in-house.)
Having helped hundreds of companies create content marketing programs of their own, we’ve interestingly enough discovered that the “who” element of your program is one of the biggest factors in the long-term success of any content marketing program.