Insourcing vs. outsourcing: The pros and cons for content creation
Creating consistently high-quality content on the regular is a tall order for any business. So, how do the most successful get it done?
First, they have a content strategy in place.
After that, it all boils down to whether they insource or outsource that strategy, including planning, ideating, writing/creating, publishing, and promoting.
In other words, who is doing all the work? Who is in the trenches creating that brand’s consistent content presence on their blog, social media or video channels?
As you’ll soon see, neither insourcing nor outsourcing is inherently better. There are pros and cons associated with each option. Let’s look at the definitions and compare them so you can choose the right route for your brand.Â