The “Instagram Ranking Explained” Explainer for Creators (+Advice)
Most people’s understanding of algorithms is hand-wavy at best. Different experts will give you different answers, but the truth is only the people who build the algorithms truly understand them. That’s why this update from Instagram’s CEO, Adam Mosseri, about how ranking (a.k.a. The Algorithm™) works on the platform is such a big deal.
Thanks to the platform’s transparency, we’ve pulled a few key points and looked into how creators on the platform might benefit.
Key points about the Instagram algorithm
Did you know there’s no singular “algorithm” powering the app? Different parts of Instagram have different standards of how most people use it, so they all have different algorithms. As the article says, “People tend to look for their closest friends in Stories, use Explore to discover new content and creators, and be entertained in Reels.”